How It All Started...

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Our founder, Donald J. Seelye, served our country as a member of the United States Marine Corps during World War II. While courageously fighting for our freedom at the Battle of Iwo Jima, Don was shot and wounded. During his recovery at Walter Reed Hospital in Bethesda, Maryland, Don received a personal visit from  President Harry S. Truman, thanking him for his sacrifice and awarding him the purple heart medal. Although Donald J. Seelye passed away in 1997, the Seelye Auto Group still run under his underlying values of discipline, commitment to one other, and attention to detail. These values, taken from Donald's time in the Marine Corps, are still alive in each Seelye dealership today!

Award Winning Customer Service

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Here at Seelye Kia of Kalamazoo, we are always constantly working to improve the customer experience.  Approximately four years ago, we built a brand new building to host all of Seelye Kia of Kalamazoo sales and service, specifically upgrading our service and sales lounge to make your experience more comfortable! Our state of the art service department not only provides customers with our luxury service waiting lounge, but also offer shuttle service so customers have the option to leave the dealership and carry on with their day while their car is left safely in the hands of KIA Certified Technicians at Kia of Kalamazoo. For longer service appointments, we provide customers with courtesy vehicles, so you aren't stuck without a vehicle for a long period of time!  Use our new online scheduling to make a service appointment today and experience the new Seelye Kia yourself!

-General Manager, Stan Qualls


ALL NEW Seelye Express Service

New to Seelye Kia of Kalamazoo's Stadium Drive campus in 2018, to better serve our customers, is our Seelye Express Service Center. We designed this facility to complete quality oil changes and maintenance work in a timely manner with no appointment needed at a competitive price. All makes and models are welcome with a friendly staff dedicated to customer service that continues to amaze both our new and loyal customers alike!



Kia: A Brand You Can Trust

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Why buy a Kia from Seelye Kia of Kalamazoo?  Kia is the  #1 brand in America for Initial Quality Study from J.D. Power two years in a row! As the country's fastest-growing brand, Kia continues to grow while providing the industry's leading warranty with a 10-year/100,000 mile powertrain limited warranty and a 5-year/60,000 mile bumper-to-bumper warranty. With our new building and   #1 brand in U.S. Initial Quality Study, Kia of Kalamazoo tops it off with  A-class customer service.

In 2018, Seelye Kia of Kalamazoo was recognized by Edmunds as the only 5-Star Kia Dealer in Michigan and one of only 15 in the country with back-to-back 5-Star status for exceptional customer service based on sales ratings from consumer reviews. This helped Seelye Auto Group join exclusive company as 1 of 3 in the country to have a back-to-back 5 Star Dealer Award winner with a 5-Star Premier Dealer under the same ownership (Seelye Ford) recognized by Edmunds in 2018. This also helped distinguish Seelye Auto Group as the only auto group in Michigan with more than one store recognized as a 5-Star Dealer of any form by Edmunds in 2018. At the time this was written, Seelye Kia of Kalamazoo had a 4.9 rating out of 5 Stars on Facebook and, as well as a 5.0 rating on DealerRater.

Seelye Kia of Kalamazoo lives up to the Seelye name, which has stood for quality going into our 55th year, and provides customers with the best possible experience. With hundreds of new and pre-owned vehicles to choose from, we would love the opportunity to welcome new customers to the Seelye Kia of Kalamazoo family while continuing to serve our current and loyal customers with our best!